New Society was born in Spain in 2018 as the personal project of Estefanía Grandío, founder and current creative director. With more than twenty years of experience at some of the world’s leading fashion brands and inspired by the birth of her two children, Valentina and Matteo.
Estefanía embarked on this journey to bring her values and vision to life through a collection imbued with a unique and deeply personal style. The brand’s creation was driven by a desire to accompany the transformation of an increasingly conscious society, offering the beauty of timeless aesthetics.
The New Society stands as a sustainable brand with a strong, defined aesthetic language, constantly seeking beauty and striving to convey emotion through every collection, always with a conceptual and meaningful approach.
Their aspiration is to become the voice of those who aim to balance fashion with a commitment to being part of an optimistic and transformative change in society. What began as a brand dedicated to the kids & baby universe evolved over time.
Two years later, a woman line was launched, progressively developing its own identity and character while remaining deeply rooted in the same core values that define The New Society: sustainability, emotion, and timeless beauty.
Today, The New Society continues to evolve, remaining deeply rooted in the values that inspired its creation, while paving the way for a more conscious and beautiful future in fashion.
